The right promotional products for businesses can be difficult to find: from candy jars full of sweet treats to branded juice bottles, stress relief balls, and pens.
What should you consider, why do you need them, and how do you pick the right one?
See our list of promotional giveaway ideas below and learn how to pick the best giveaway for your next event with our guide.
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Freebies: What’s the Deal?
Let’s start from the beginning. Branded merchandise, gifts, or giveaways are promotional items that are used by businesses to promote themselves. Their purpose is to market the company.
What are the Benefits of Corporate Giveaways?
Even after an event has ended, promotional items can help increase brand awareness. In addition, they can improve a company’s brand loyalty.
Promotional Giveaway Ideas
You can use these giveaway ideas for events, conferences, and exhibitions:
- Tote bags (or shopper bags)
- Branded pens
- Branded pencils
- Travel mugs
- Stress balls
- USB drive
- Trolley coins
- Biodegradable pens
- Recycled money pencils
- Branded seed paper
- Branded seed sticks
- Sprout pencils
You can find out more about eco-friendly gifts in our eco-friendly displays collection if you were inspired by the last few corporate giveaway ideas.
How to Pick the Right Promotional Items?
There seem to be a lot of giveaway ideas available, so how do you choose which giveaway is best for your company?
Costs Must be Considered
Although everyone else is giving away things, is this the right strategy for your exhibition? Don’t give something away because you don’t think there is any justification for it!
If done correctly, event giveaways can increase your event’s success and do not need to cost much. You could also buy fewer of these products and give them away only to leads or sales visitors as a small thank you.
Give away samples of your own products if you manufacture them yourself? Your customers will get a better idea of how to use your product, and it will be significantly less expensive. At a recent event, we distributed samples of branded seed paper to promote our eco-friendly displays.
As many promotional items as possible should be branded and linked to your brand.
Your potential customers will be able to recognize your Freebies if your logo reinforces your company’s identity. It is the best way to build brand recognition. You should double check the print option with the supplier if the price quoted is for single-color printing.
If you cannot buy branded items, consider how you can add branding by personalizing the item. To brand generic plush toys, business cards are punched with holes and used as flyers.
Why not add branded packaging or small printed stickers to your sweets? Consumers will eat them until they are gone. Create your own unique brand!
There is no shortage of promotional products. Ultimately, you need to choose a giveaway that is relevant to the event and within your budget.
You should consider your audience when writing. Are corporate types in need of office stationery? Are eco-friendly giveaways that have multiple uses more appealing to your creative audience?
By giving away a giveaway that reflects your brand during the event and in the months following, you can maximize brand recall.
What are your thoughts on this? What kind of promotional products do you use? What other ideas do you have for free giveaways at events? Feel free to share your ideas. If you have questions or concerns about portable displays, please contact us.